This Privacy Policy applies to Memoria Funerals, a trading name of Low Cost Funeral Limited. The business is registered in England and Wales with company registration number 10119791. The registered office address is 123 Memorial Way, Compassion Street, London, SW1A 1AA.
This privacy policy explains how we use the personal information you provide when you interact with Memoria Funerals. “We”, “us” or “our” refers to Memoria Funerals, and “you” or “your” refers to individuals using our services.
It also applies to personnel working for funeral directors who contact us on your behalf. The Policy outlines your rights and explains how the law protects your data.
We may update this Policy from time to time. Please check this page regularly to stay informed.
This website is not intended for children. We do not knowingly collect Personal Data relating to children.
Memoria Funerals acts as the data controller for all personal data collected from you. We process data in accordance with this Policy, the GDPR 2016/679, the Data Protection Act 2018, and other applicable UK laws.
“Personal Data” refers to any information that identifies or makes identifiable a living individual. We have appointed a data privacy manager to oversee this Policy. You may contact the manager via the details below:
You have the right to make a complaint to the Information Commissioner’s Office (ICO) if you are unsatisfied with our handling of your data. We encourage you to contact us first to resolve any issues.
We may change this Privacy Policy from time to time, for example if the law changes or if business operations affecting data change. Any changes will be posted immediately on www.memoriadirectcremation.co.uk.
By continuing to use our website after changes are posted, you accept the updated Policy. We recommend checking this page regularly to stay informed. This Policy was last updated on 1st September 2025.
Personal data is any information that identifies a living individual. It does not include anonymized data.
When you use our services, web-booking portal, or Website, we may collect the following Personal Data:
If we need to collect data by law or contract and you fail to provide it, we may not be able to perform our services. In such cases, a product or service may be cancelled, and we will notify you accordingly.
We process Personal Data only when the law allows. Common reasons include performing contracts, complying with legal obligations, or pursuing legitimate interests without overriding your rights.
We may rely on multiple lawful bases depending on the purpose. Please contact us if you require details on which basis applies to specific data processing.
| Purpose / Activity | Type of data | Lawful basis for processing |
|---|---|---|
| Registering you as a new customer | Personal data (name, contact details, date of birth) |
Contract performance Consent |
| Operating, administering and providing the services you requested | Customer/contact details |
Under contract (performance) Consent |
| Fulfilling plan-holder wishes and coordinating services with funeral directors and partners | Personal details (including representative information) | Legitimate interests in coordinating funeral and crematorium services |
| Investigating and addressing comments, queries or complaints |
Personal data Technical records (call recordings, correspondence) |
Contract performance Consent Legitimate interest (when we must discuss your query with third parties) |
| Running, maintaining and improving the Website and services; presenting content effectively; conducting research and analysis |
Technical data (IP, device, browser, interaction) Personal data (when provided) |
Contract performance (to deliver contracted services) Legitimate interests in website operation, analytics and functionality |
| Sharing your information with selected third parties as permitted by this Policy | Client personal information |
Legitimate interests Contract performance (for example, arranging investment/insurance related to funeral plans) |
| Responding to lawful requests from law enforcement, HMRC, or regulators |
Technical data Personal information Communications (call recordings, emails, letters) | Legal obligation |
| Contacting you for marketing communications, where permitted | Personal data from correspondence or tracking (cookies); marketing preferences |
Consent (for direct marketing by us) Legitimate interests (where third-party marketing data has been shared with us), subject to your rights |
We may use your Personal Data for marketing and, where appropriate, share it with sister companies that trade under Memoria Funeral Limited. These organisations might contact you by post, telephone or email about products, services, promotions and special offers that may interest you.
If you prefer not to receive direct marketing from us, you can opt out at any time. See the Opting out section below for how to unsubscribe.
You have the right to ask us to stop processing your information for direct marketing purposes. To exercise this right, email DPO@memoriafunerals.co.uk or use the unsubscribe link in any marketing email you receive from us.
Opting out of marketing does not prevent Memoria Funerals from using your Personal Data for other lawful purposes, such as performing a contract with you or complying with legal obligations.
Accessing your Personal Data or exercising most of your rights is normally free of charge. However, we may charge a reasonable fee if a request is unfounded, repetitive or excessive. In rare cases, we may refuse to comply with such requests.
To protect your privacy, we may ask for specific information to verify your identity before fulfilling a request. This helps ensure we do not disclose Personal Data to an unauthorised person. We may also contact you for further details to speed up our response.
We aim to respond to all legitimate requests within one month. Occasionally a complex request may take longer; in such cases, we will notify you and provide regular updates.
This website may include links to third-party websites, plug-ins and applications. Such links do not imply endorsement, and any reliance on linked content is at your own risk. When you leave our site, please review the privacy policy of each site you visit.
Session cookies are temporary and essential for the site to function. They store session-specific information only while you use the website and are deleted when you close your browser. No personally identifiable information remains in these cookies after you close your browser and clear its cache.
Please note that your browser settings can sometimes cause session cookies to persist even after the browser is closed.
Google Analytics and other Google products use cookies to collect anonymous information about how visitors use our site. We use these reports to improve the site and to inform relevant online advertising. For details, see Google’s policies at policies.google.com.
You can manage Google cookie settings via your browser or through Google’s opt-out tools.
Microsoft Bing also uses cookies to gather anonymous data on how visitors find and use our site. We use that information to compile reports and improve the site. For details, see Microsoft’s privacy information at privacy.microsoft.com.
If you prefer, adjust your browser settings or follow Microsoft’s guidance to control these cookies.
We use Microsoft Clarity and Microsoft Advertising to capture aggregate behaviour metrics, heatmaps and session replay data so we can improve site usability and marketing. These tools collect usage data through first- and third-party cookies and other tracking technologies.
For more information about how Microsoft collects and uses data, see the Microsoft Privacy Statement at microsoft.com/privacy/privacystatement.
Cookies are small text files placed on your device when you visit a website. They help the site remember your preferences, improve navigation and tailor adverts to your interests.
For general information about cookies visit allaboutcookies.org or youronlinechoices.eu.
Cookies we use fall into four categories. Each category serves a different purpose and you can manage them through your browser settings.
These cookies enable core site functions, such as navigation and secure areas. Without them, essential features (for example, shopping baskets or secure pages) cannot work.
Performance cookies collect information about how visitors use the site, for example which pages are most visited or whether users encounter errors. This data is aggregated and anonymous. We use it to improve website performance and discoverability.
Using the site implies consent to these cookies, but you can disable them in your browser if you prefer.
Functionality cookies remember choices you make, such as language or region, and enable personalised features to improve your experience.
If you disable these cookies, some features may not work as intended.
These cookies deliver adverts tailored to your interests, limit how often you see an ad and measure ad campaign effectiveness. They are usually set by advertising networks with the website operator’s permission.
You can opt out of targeted advertising through your browser settings or via the relevant provider’s opt-out tools.
