Save up to £400 v Pure Cremation with our best-value top-rated plan

Choosing the right direct cremation plan provider is an important decision. Whilst both Memoria Direct Cremation and Pure Cremation offer an inclusive plan, our direct cremation plan offers better value at £1,595, compared to Pure Cremation’s plan which is .

More locations
Memoria Direct Cremation is part of the Memoria group, which owns and operates state of the art crematoria across the three nations of mainland UK, so the likelihood of the cremation taking place closer to home is much higher. Pure Cremation, by contrast, serves all customers, wherever they are, from only two sites. By managing our own facilities and when needed, selecting one from our handpicked network of partners, we maintain consistently high standards of care while keeping prices fair and transparent.
Buy without risk
All our plans have a 30 day full refund period and then a low £95 cancellation fee if you change your mind. Pure Cremation have a much higher cancellation fee of £350.

Better value
Our funeral plan offers better value than Pure Cremation, our Direct Cremation Plan is £400 less than Pure Cremation. We can offer this at a better value as we don't spend money on TV advertising – we know for most of our customers, a funeral plan is a considerable expense, so we believe offering the best possible value is more important. You can trust our thousands of reviews on Trustpilot, even if you don't see us on the TV all the time!
Top rated by experts
We are one of only three funeral plan operators to receive a top 5-star rating from independent experts Fairer Finance for our Direct Cremation Plan – beating Pure Cremation.

How Memoria Direct Cremation compares to Pure Cremation

Direct cremation funeral plan comparison

Direct cremations offer an alternative to a traditional funeral, with no service or mourners present. They prioritise simplicity and affordability, while still offering a respectful farewell. Pure Cremation and Memoria Direct Cremations both specialise in direct cremations and offer similar services. Below you’ll see a side-by-side comparison of what’s included when arranging an unattended direct cremation.

Product Feature	Pure Cremation	Memoria Direct Cremation Direct Cremation Plan
Price	£1,995	£1,595
Cancellation fee	£350	£95
Funeral Director fees, services and cremation fees
Collection of the deceased from any hospital in mainland UK 24/7
Crematoria across England, Scotland & Wales
Support with all arrangements and paperwork
Hand delivery of ashes
Removal of pacemakers
Larger coffin if required
Collection from a residential address

Speak to our team today

If you have any questions at all or want to talk through your options about any of our funeral plans, please call our friendly, expert team today.

The cost for the services outlined in your plan will not increase once purchased.
Five star rating from Fairer Finance for our Direct Cremation Plan and rated excellent on Trustpilot.
There are no hidden cost surprises — what you see is what you pay.
Our plan has a 30 day full refund period and then a low £95 cancellation fee.
With decades of experience, we deliver a true end-to-end service, to exceptional standards.
UK team available 24 hours a day, 365 days a year.

Save up to £400 v Pure Cremation with our best-value top-rated plan

Get a FREE quote

More locations

Buy without risk

Better value

Top rated by experts

How Memoria Direct Cremation compares to Pure Cremation

Direct cremation funeral plan comparison

Speak to our team today​

Speak to our team today