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      Save £200 vs Pure Cremation — the same dignified service for less

      Pure Cremation’s all-inclusive plan costs £1,995. Ours delivers the same respectful, unattended cremation at just £1,795 – everything included.

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      • More locations
        Memoria Direct Cremation is part of the Memoria group, which owns and operates state of the art crematoria across the three nations of mainland UK, so the likelihood of the cremation taking place closer to home is much higher. Pure Cremation, by contrast, serves the whole country from a single site in Hampshire. By managing our own facilities and when needed, selecting one from our handpicked network of partners, we maintain consistently high standards of care while keeping prices fair and transparent.
      • Better value
        Both our funeral plans offer better value than Pure Cremation, our like-for-like plan, the Premium Plan is £200 less than Pure Cremation. We can offer this at a better value as we don't spend money on TV advertising – we know for most of our customers, a funeral plan is a considerable expense, so we believe offering the best possible value is more important. You can trust our thousands of reviews on Trustpilot, even if you don't see us on the TV all the time!
      • More choice
        We also give families more choice, Pure Cremation offers just one plan, whereas Memoria Direct Cremation provides two: our Essentials Plan and our Premium Plan. For some people, the most important factor is keeping the costs down, and just paying for the essentials for a simple direct cremation, happy for loved ones to top up at the time of need for any extra services that may be required. In this case we have the Essentials Plan. Other people prefer to pay for a comprehensive plan in advance, so that their loved ones have peace of mind there are no additional costs. For these people we have the Premium Plan – this has the same inclusions as the Pure Cremation plan.
      • Buy without risk
        All our plans have a 30 day full refund period and then a low £95 cancellation fee if you change your mind. Pure Cremation have a much higher cancellation fee of £350.
      • Top rated by experts
        We are one of only two funeral plan operators to receive a top 5-star rating from independent experts Fairer Finance for our Premium Plan – beating Pure Cremation.
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      How Memoria Direct Cremation compares to Pure Cremation

      Direct cremation funeral plan comparison

      Direct cremations offer an alternative to a traditional funeral, with no service or mourners present. They prioritise simplicity and affordability, while still offering a respectful farewell. Pure Cremation and Memoria Direct Cremations both specialise in direct cremations and offer similar services. Below you’ll see a side-by-side comparison of what’s included when arranging an unattended direct cremation.

      Product FeaturePure CremationMemoria Direct Cremation Premium PlanMemoria Direct Cremation Essentials Plan
      Price£1,995£1,795£1,795
      Cancellation fee£350£95£95
      Funeral Director fees, services and cremation fees
      Collection of the deceased from any hospital in mainland UK 24/7
      Multiple crematoria across England, Scotland & Wales
      Support with all arrangements and paperwork
      Hand delivery of ashes
      		£100
      Removal of pacemakers
      		£100
      Larger coffin if required
      		£250
      Collection from a residential address
      		£250

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      A simple, dignified cremation without a service.        

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      The Memoria Standard

      • Guaranteed plan services

        The cost for the services outlined in your plan will not increase once purchased.
      • Independently rated as excellent

        Five star rating from Fairer Finance for our Premium Plan and rated excellent on Trustpilot.
      • Clear, up-front pricing

        There are no hidden cost surprises — what you see is what you pay.
      • You can buy without risk

        All our plans have a 30 day full refund period and then a low £95 cancellation fee.
      • Assured high standards

        With decades of experience, we deliver a true end-to-end service, to exceptional standards.
      • One call puts your plan into action

        UK based team available 24 hours a day, 365 days a year.

      Trusted by thousands of families​

      Trustpilot

      Speak to our team today​

      If you have any questions at all or want to talk through your options about any of our funeral plans, please call our friendly, expert team today.

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        Our experienced team is available to answer your questions and support you, whether you need immediate assistance or are planning ahead.






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